The story
(so far)
The people I've worked with tend to be generous in what they remember:
That I'll sit with a question past the point of comfort, and that a conversation with me usually leaves the problem clearer than it was, sometimes seen from an angle nobody had tried yet.
None of that was the plan. I've been writing since I was twelve, and the career mostly happened by process of elimination.
In college I wanted to be a product designer and got rejected from the product design major (a craft accident, a failed 3D class, long story). Landed in textile design instead, realized I hated making things with my hands, and pivoted into theory, research, and an undergraduate thesis on normcore that nobody in Indonesia wanted to read.
It's only natural that, while my portfolio sounds like I sell words, the actual work has always been reading what's underneath.
Like why a product feels cold when every word is technically correct, the order someone arranges their logic in, what a whole community or subculture is secretly anxious about.
I've never been the ideas-from-thin-air type. I work from frameworks, patterns, the things people don't say out loud. Writing was my Swiss Army knife; the systems were always the point. The clarity people remember is just what that looks like when it works.
Outside work I run, I hang upside down on hoops and pole to remember what my body can do, I read Joan Didion and Eve Babitz, and I'll pull a tarot card about a hard decision then build a whole argument for why it was right. None of that is on my résumé, which is sort of the point of this page.