Case studies

Mostly content design projects. A few problems taken apart, e.g. why a correct copy still feels cold, how a messy journey gets its order right.

TRAVEL GUIDES

The ranking problem wasn't a ranking problem

UX & EDITORIAL • 2023
UX • 2023
2 → 172 visits/day

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AI SEARCH PILOT

The smartest move was sounding less smart

UX • 2023
Longer, more
specific queries
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AUTO-ISSUE FLIGHT RESCHEDULE

Closing the loop before the user has to ask

UX • 2025
25% → 15% expired requests
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More case studies soon!