Gallery

Client work, campaigns, brand voices, the odd comic. While the case studies go deep, this one is the spread, the glimpse of my range.

2014-2026

Brand voice

Assemblr About Us — Selling AR before anyone wanted it. Less explaining the tech, more painting the things it makes possible.

Assemblr Video Script — A one-minute commercial built backwards from one frustration, which is having an idea nobody else can see. (Yeah, that actor was me.)

Narrative & campaign

The Normies — A webcomic about being mediocre on purpose, 240k subscribers deep. All animals, because it's easier to admit things when the dog says them first.

Pasar Seni ITB Poster — Campaign and social media content for one of the country's biggest student art markets. Brief: make art-kid weirdness legible to your mom.